When you think about it, it makes perfect sense that Fujifilm is a world leader in the manufacture of digital cameras.
For decades Fujifilm has provided the healthcare industry with precision optical devices. Fuji's optical specialty translated into constructing what many consider the most innovative cameras available today.
Since the introduction of the X100 in 2010, Fujifilm has continued to revolutionize the premium digital camera market. And it all goes back to their optical roots. With Fujifilm's focus on mimicking the speed and colour reproduction of the human eye, it stands to reason that Fujifilm's digital cameras will continue to be known for their best-in-class image quality and colour reproduction.